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How promotional products can improve your brand awareness Posted on 15/06/2018

How promotional products can improve your brand awareness

From small businesses to large corporations, companies are always looking to increase brand awareness. Developing a brand that is well known and has reputable values is imperative, especially if you work in a competitive industry. There are many ways to increase brand awareness, such as god social media presence and smart advertisements. One key marketing tool that proves successful is the use of promotional products.

Promotional merchandise has been around for a long time, and with good reason. Promotional products work because they are desirable, fun, attractive, informative and most important of all, useful.

Having your brand logo and message linked with a useful item immediately relates your company values to a positive feeling. Your brand will either be sitting proud on somebody’s office desk, or it will travel around wherever they go. Consumers will be able to instantly recognise and recall your company, therefore successfully improving your brand awareness.

If you are exhibiting at a trade show, then having corporate gifts to give to visitors will only enhance your exhibition stand. Likewise if your staff members are all wearing the same branded uniform. It reiterates your company as a strong brand and also promotes unity.

Other key uses of promotional products can be for sales promotions, direct mail campaigns, seminars and conferences, referral and “thank you” business gifts. What’s good about promotional merchandise is that it can cater to any campaign. For example, if you were sending direct mail to a large list, you would ideally be looking for an item that is inexpensive and not too weighty or bulky. Or if you are giving a business gift to your very special clients, then a more luxury branded item would be best suited to show how much you value your client’s business.

There are so many options available these days, with plenty of colour varitaions and branding options, most promotional items can be customised to suit your brand guidelines. This enables you to create a product that is specific to your company.

Visit our online catalogue here to view the latest promotional products available, or call us now on 01992 642 642 to discuss your next promotional merchandise requirements.