The whole point of exhibiting at a trade show is to attract new people to your company in order to create leads and secure more sales. There is little point in spending a lot of time, energy and money on a dull stand design that will not attract anyone to your company. The problem is that yours will be just one company competing against many others, many of which will have created eye-catching stand designs that could potentially lure your audience away from you.

So here are our top tips on creating an intriguing and striking stand that will attract the attention of the right kind of new customers.

Looks and attitude

Obviously, your stand needs to look great, but you also need to make sure everyone manning the stand looks their best too. There’s no point in creating a stand that compels people to visit it if everyone manning it looks bored, are just talking to each other or are constantly checking their phones. Make sure everyone looks smart or get them uniforms that match your brand – this will have the added bonus of ensuring that even when your staff aren’t on the stand, your brand will be visible wherever they go. Make sure your staff are fully briefed on their roles at the exhibition so they can engage with people knowledgeably and confidently.

Something to play with

Many exhibitors like to give visitors something to do when they get to the stand. Interactive content in the form of touchscreen technology is very appealing – when they see there’s something to do, people will come over to investigate, and if you have people using the screens, others will come over just to see what’s going on. The content can be anything you like – demos, product information, surveys or quizzes. It’s a great way to collect email addresses – and you can encourage participation by entering everyone who leaves their contact details into a prize draw.

Something to watch

People always like learning something new, and visitors are usually willing to stand (or sit) and watch a presentation as it gives them a chance to take a break. So think about putting on talks or product demonstrations throughout the trade show, with your most entertaining staff member on microphone duty! Or, if you have the budget, invest in a professional speaker or actor to do the job for you.

Alternatively, you could create videos about your products and show them on your stand. The movement of the videos will help attract people, and hopefully, the content will intrigue them enough to watch all the way through, and then talk to one of your staff afterwards.

If you would like an exhibition stand that will really make your company stand out, contact us to discuss your requirements.

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