For the fourth year in a row, we have attended the Business Travel Show, installing our client’s bespoke exhibition stand. This exhibition stand design was created with dual branding purposes to showcase both sides of the client’s business.
The use of lockable cupboard space and open shelving running throughout the base of the stand, with the added bonus of having access from both sides, meant that storage was easily accessible for the client’s collateral.
With plenty of one-on-one meetings booked throughout the day, it was essential that there was enough seating to conduct these without taking up too much floor space. The style of furniture also helped to differentiate between the two brands.
Rigging costs can prove expensive due to venue rates, so for a cost-effective alternative to a hanging display, we suggested high level branded lightboxes at maximum build height. This helped give the exhibition stand design another unique element.